Best Support Service

True Potential Adviser Services

True Potential Adviser Services beat off fierce competition to claim the accolade of Best Support Service for the fourth year running. The judges were impressed by its engagement with member firms and its thorough understanding of compliance, commission and fees but it was its innovation and use of technology that really set it apart from its peers. One judge said: “These guys are so much further down the road with regards to technology and infrastructure than any of the others in the category. It is just so smart.” The company provides services to more than 700 directly authorised client firms and 3,700 advisers.

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